Art Direction | Le Creuset - JP Flores Creative

For the 90th anniversary of this legendary product, we had the chance to put together a multi-channel campaign for Le Creuset and zulily. With Thanksgiving being around the corner, I wanted to touch upon the gathering of family so we came up with the tagline:

“90 years of bringing families to the table”

Our campaign would include tips and tricks which would be trending during fall and include stunning images that felt warm, aspirational, and inviting. We crafted a truly engaging experience.

Campaign: Le Creuset for zulily
Art Director: JP Flores
Copywriter: Matthew Schnirman
Producer: Jessica Roe
Photography: Carlton Canary
Styling: Jesse Meyer
Graphic Design: Autumn Schrock

Multi-channel experience

le creuset showcase — The campaign included responsive designs and multimedia elements that could be accessed on multiple platforms.

Social

For the social piece of this campaign, we modified an existing recipe for a popular seasonal soup from Le Creuset and created shareable assets and blog post to drive traffic back to the site. We also created a step by step guide demystifying the art of french press coffee, and partnered with Le Creuset to create a giveaway to increase engagement. Below: an excerpt from our French press blog post and Facebook giveaway.