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We wanted to create some content around the story of two talented young dancers and why they love to dance. Mandy, our Jazz dancer, is a fun teenager who really just loves to express herself. I believe her story will resonate with a lot of moms and girls who are beginning their journey into dance. Ella is a student at the Pacific Northwest Ballet and an aspiring professional ballerina. She will be appearing in this years Nutcracker and taking part in the last staging of the Maurice Sendak classic with the PNB. It was truly a pleasure to spend time with this young lady learning why she loved to dance and being able to capture her performance in this video. These are two very different girls at different points in their journey sharing a love for dance.
Campaign “Love For Dance” for zulily
Art Director: JP Flores
Producer: Megan szczecko
Photo/Video: Laura Gehring
Stylist: Devon Herling
Styling Assistant: Clara Sherman
Video Editor: Lauren Fatzinger
Graphic Designer: Steven Oelrich
Copy writers: Heather Logue, Sabrina Son, Sadie Adams
I really love the type treatment, courtesy of Steven my graphic designer, and the interaction of typography and photography. Seattle’s Velocity Dance Center was a great backdrop for our shoot and an awesome find by our producer Megan. Please take a moment to peruse the imagery and designs for this campaign and share the video with anyone you think would be inspired!
Photography
User experience
You can view both the Ballet and Jazz videos on zulily’s YouTube account.