JP Flores

Own creative direction across a multi-disciplinary team of designers, writers, and creators delivering brand and marketing work for enterprise and growth-stage clients.

Set and maintain creative standards across campaigns, platforms, and channels—ensuring work stays coherent as it scales.

Partner with executive leadership on client strategy, business development, and senior-level engagements, translating goals into clear creative direction.

Guide the integration of AI tools into the creative workflow—using them to support exploration and efficiency while protecting intent, judgment, and craft.

Hire, mentor, and develop senior creative leaders, with clear expectations around quality, accountability, and decision-making.

Directed brand and marketing work across owned and paid channels during a period of rapid company growth.

Established creative direction and review standards to keep work consistent across internal teams, external partners, and freelancers.

Led award-winning campaigns supporting product launches, events, and brand initiatives.

Led and mentored a mid-sized creative team delivering enterprise email programs for clients including Verizon Wireless and Hawaiian Airlines.

Partnered with strategists to translate business objectives into clear creative direction across complex customer journeys.

Delivered award-winning work recognized for execution quality and customer clarity.

Directed creative for high-volume e-commerce campaigns in a fast-paced retail environment.

Oversaw photography, design, and copy production while maintaining brand consistency across daily launches.

Partnered with global brands including Disney, Under Armour, and Le Creuset to deliver on-brand creative at scale.

Partner with brands and agencies to deliver design systems, brand identities, and campaign creative that connect strategy with storytelling. Projects span brand development, digital design, and creative leadership support for in-house teams.