Creative Direction | Zipwhip's 2020 State of Texting Campaign

When Zipwhip’s in-house creative team was asked to develop a visual system for the company’s annual State of Texting report—an in-depth analysis of the latest trends in business and consumer texting—the answer was in the numbers. Trends and patterns within the data, plus the year of the release (2020) led us to the theme of repetition.

This 2020 State of Texting type lockup became the focal point of the report’s AWARD WINNING design, appearing on the cover and across assets including videos, ads and social media graphics. In addition, recurring design textures and repeating numbers were placed thoughtfully throughout the report to create design continuity.

Creative Director: JP Flores
Content Marketing Manager: Natalie Schwab
Copywriters: Cynthia Goldsworthy, Carlene Reyes
Videographer: Tom Hanny
Digital Designer: Danielle Patlak
Visual Designers: Kira Hadalski, Daisy Fry
Motion Graphics Artist: Autumn Schrock