back to school

Art Direction | Stylish Superlatives

yearbook email

Here are some of my favorites for a campaign I worked on for back to school at zulily. The concept for this was based on the senior superlatives but geared toward a younger age. Each superlative was shot by themselves portrait style to capture the personality behind the character. Above: the email which introduced the customer to the theme.

Campaign: Back To School for zulily
Art Director: JP Flores
Copywriter: Matthew Schnirman
Producer: Jessica Roe
Photography: Matt Villanueva
Styling: Blanca Martinez
Graphic Design: Mackenzie Maynes


Photography

Excellent styling by Blanca and superb lighting by Mr. Villanueva. Very talented photographer. Please check out his site in the link above.


Social

To build a well-rounded campaign we also built some pieces of social content to share the zulily’s Pinterest. Here are just a couple of pins we created:

Web
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Posted by JP in Art Direction