Question
How can a hand-painted apparel brand capture a street-savvy, standout identity across photography, videography, and design?
Exploration
Galaxy Wear creates one-of-a-kind apparel and accessories, and the goal was to translate their bold, artistic personality into a cohesive brand. I partnered with copywriter Molly Phillips to define the visual and narrative language, exploring how photography, video, and illustrative elements could tell the brand’s story and appeal to people who want to stand out.
Expression
I developed logos and icons, established clear guidelines for their use, and concepted a consistent aesthetic for all visual assets. I also directed and produced video and photo shoots to bring the brand to life, ensuring every element reflected the energy, style, and individuality of Galaxy Wear.
Meaning
The final identity presents Galaxy Wear as a confident, street-savvy brand that resonates with its audience and stands apart in the apparel market. The collaboration resulted in a cohesive visual language that highlights the brand’s creativity, individuality, and bold personality.
Galaxy Wear | About Us
Discover something original
Galaxy Wear Apparel & Accessories is unique like you. Our inspiration knows no bounds. Inspired by space, we design tees, tanks and totes for urban adventures. The result is something vivid that cannot be replicated and style that will not be ignored.
Every item is hand-painted by us. By putting on a piece of Galaxy Wear, you embrace individuality. Use them as the focal point or accent in your look. Either way you’ll find–original looks good on you.
Photography
Graphic Design
Display ads
Social
Visual style guide | excerpt
