In 2017, Hawaiian Airlines underwent a massive rebrand which included a roll out of new airport signage, airplane livery, uniforms, logo, and more. Included in the rebrand was an effort lead by my team to refresh nearly 300 emails in the new brand. By building on the guidelines created by the branding agency along with data from our ESP, we design systems for reservation confirmations, itineraries, miles statements, and promotional emails that would see an increase in engagement YOY. Here you can see a sampling of the work we did in our year-long rebrand of email.
Client: Hawaiian Airlines
Creative Director: JP Flores
Senior Graphic Designer: Alec King
Graphic Designer: Veronica Presley
Senior Copywriter: Chris Strom
Copywriter: Dale Norris
Hawaiianmiles email statement
As part of the rebrand, my creative team re-imagined the standard miles statement as a way to deliver exclusive content that only Hawaiian Airlines could offer. We created a content calendar and newsletter template that highlighted the unique aspects of the airline and provided valuable information from the HawaiianMiles program. This email saw a significant lift in engagement after we rebranded and added content.
Hawaiian Airlines promotional email rebrand
Kinetic interactive email
Providing a premium experience is important to Hawaiian Airlines in the air and across all touch points in the customer lifecycle. We created an award winning interactive experience for their email subscribers that allowed them to thumb through different destinations and choose their own adventure direct from their inbox. This not only led to a memorable experience for guests, but also increased engagement in several regions.
