Here’s a fun campaign of epic proportions I got to work on recently. Really Stellar lighting by Matt Villanueva which drove the aesthetic of the campaign through to the social pieces. Jesse’s Color palette was very playful and kept this very light-hearted. I definitely wanted to have this feel like a very important calendar marking event and the team created exactly that. Also, great modeling by “mystery baby”!
Campaign: Bottles Up! for zulily
Art Director: JP Flores
Copywriter: Paige Clifton Steele
Producer: Megan Szczecko
Photographer: Matt Villanueva
Stylist: Jesse Meyer
Graphic Designer: Carey Wendel
Social
This piece was geared to tie back into the bottle event while engaging the customer with relevant shareable content. The target market for this event was new moms so a “feeding guide” was super relevant. Carey did a fantastic job of creating these guides with a contemporary aesthetic.
