A seasonal campaign for new mothers designed to turn routine promotion into a moment of recognition and emotional pause.
Challenge
Turn a seasonal product campaign into something people would notice, remember, and share, without relying on promotional noise.
Insight
Early motherhood is full of meaningful moments that often pass without acknowledgment. The opportunity was to slow those moments down just enough to make them visible.
Strategy
Working with our creative team of stylists, designers, writers, and photographers, we developed a visual language that felt both epic and intimate. The lighting drove a sense of warmth and glow, while a playful color palette brought in energy and optimism. Every element—from photography to layout—was crafted to feel like a moment on the calendar worth circling.
Experience
The resulting campaign was a multi-channel experience that balanced energy and elegance. Hero imagery captured the brightness of family life, while supporting content—including a thoughtfully designed “feeding guide”—offered something practical and beautiful for new moms. Each touchpoint reflected the same uplifting tone and visual coherence.
Impact
Beyond the product itself, this campaign celebrated the rhythm of early parenthood—the small, everyday milestones that define connection. It reminded our audience that even ordinary moments can feel extraordinary when shared with care and creativity.
Campaign: Bottles Up! for zulily
Art Director: JP Flores
Copywriter: Paige Clifton Steele
Producer: Megan Szczecko
Photographer: Matt Villanueva
Stylist: Jesse Meyer
Graphic Designer: Carey Wendel
Social
