For Zulily, we created a series of short social videos demonstrating how to make Christmas cookies for the holidays. I led the creative team in designing a playful and approachable visual style that highlighted each step of the process, making it easy for viewers to follow along. The content was crafted to feel festive, shareable, and engaging, bringing warmth and holiday spirit to Zulily’s audience while encouraging interaction and participation.
Art Direction: JP Flores
Producer: Courtney Garrison
Videography: Christopher Tack
Styling: Anjuli Martin
Video Editing: Lauren Fatzinger
Graphic Design: Carey Richards
Copywriter: Paige Clifton-Steele