As part of personal project, I took some time last week and photographed my colleague, Seattle poet Matthew Schnirman. Working with other artists gives me the freedom to create imagery that is more moody and expressive. For this shoot I used one light to create the drama. It’s always a pleasure to work with this brilliant writer and you can check out his work here. A few of my favorite campaigns right here on this site feature Matthew in the credits. Enjoy!
How do we transform a seasonal product promotion into a joyful, memorable event for new moms — something that feels celebratory, lighthearted, and worth sharing?
Working with our creative team of stylists, designers, writers, and photographers, we developed a visual language that felt both epic and intimate. The lighting drove a sense of warmth and glow, while a playful color palette brought in energy and optimism. Every element — from photography to layout — was crafted to feel like a moment on the calendar worth circling.
The resulting campaign was a multi-channel experience that balanced energy and elegance. Hero imagery captured the brightness of family life, while supporting content — including a thoughtfully designed “feeding guide” — offered something practical and beautiful for new moms. Each touchpoint reflected the same uplifting tone and visual coherence.
Beyond the product itself, this campaign celebrated the rhythm of early parenthood — the small, everyday milestones that define connection. It reminded our audience that even ordinary moments can feel extraordinary when shared with care and creativity.
Campaign: Bottles Up! for zulily
Art Director: JP Flores
Copywriter: Paige Clifton Steele
Producer: Megan Szczecko
Photographer: Matt Villanueva
Stylist: Jesse Meyer
Graphic Designer: Carey Wendel
