Question
How can a brand capture the spirit of young women striving for greatness and make it feel tangible across every touchpoint?
Exploration
Working with the founder, I helped define what “girl power” meant for the company. Together, we outlined three pillars that would guide the brand: the power to play, the power to change, and the power to thrive. The goal was to create an identity that not only communicated these values but also inspired the audience to engage with them.
Expression
I redesigned the logo, updating the founder’s original design into a stronger, more flexible identity. I developed the rest of the visual system, including typography, color, and photography guidelines, to ensure the brand could communicate consistently across all materials. To launch the brand, I also created a video that introduced Girl Power Sport to the world, bringing the pillars and values to life in motion.
Meaning
The refreshed identity and launch materials gave Girl Power Sport a clear, confident presence. The brand now communicates its core values visually and emotionally, helping young women feel inspired and empowered to play, change, and thrive.
Photography & video
Marketing collateral
Visual style guide
