photography

29
Dec
2015

Brand & Identity | Girl Power Sport

Girl Power Sport is a brand whose core values are rooted in encouraging young women to aspire to greatness. As they put it: Girl power can change the world. Working with the founder, I outlined the three pillars of those values in defining what girl power meant to the company: The power to play, the power to change, the power to thrive. I created a new logo design modifying the original logo from the founder, and fleshed out the rest of the brand’s identity including typography and photography guidelines. In addition, I created a launch video to introduce Girl Power Sport to the world.

girl_power_sport_poster_JP

Photography & video

Marketing collateral

girl_power_sport_trifold inside_JP
girl_power_sport_trifold outside_JP
girl_power_sport_business cards_JP

Visual style guide

logo compare
visual style guide-01
Page from the visual style guide
Posted by JP in Art Direction, Branding, Cross Channel, Design, Photography
17
Aug
2015

Art Direction | Stylish Superlatives

yearbook email

Here are some of my favorites for a campaign I worked on for back to school at zulily. The concept for this was based on the senior superlatives but geared toward a younger age. Each superlative was shot by themselves portrait style to capture the personality behind the character. Above: the email which introduced the customer to the theme.

Campaign: Back To School for zulily
Art Director: JP Flores
Copywriter: Matthew Schnirman
Producer: Jessica Roe
Photography: Matt Villanueva
Styling: Blanca Martinez
Graphic Design: Mackenzie Maynes

Photography

141718_BestDressed_HP_2015_0808_MM1
141718_BestDressed_HP_2015_0808_MM2
141718_BestDressed_HP_2015_0808_MM3
141714_MostAthletic_HP_2015_0808_MM1
141714_MostAthletic_HP_2015_0808_MM2
141719_MostCreative_HP_2015_0808_MM1
141720_MostHumorous_HP_2015_0808_MM4

Excellent styling by Blanca and superb lighting by Mr. Villanueva. Very talented photographer. Please check out his site in the link above.

Social

To build a well-rounded campaign we also built some pieces of social content to share the zulily’s Pinterest. Here are just a couple of pins we created:

Web
Web

Posted by JP in Art Direction