Girl Power Sport is a brand whose core values are rooted in encouraging young women to aspire to greatness. As they put it: Girl power can change the world. Working with the founder, I outlined the three pillars of those values in defining what girl power meant to the company: The power to play, the power to change, the power to thrive. I created a new logo design modifying the original logo from the founder, and fleshed out the rest of the brand’s identity including typography and photography guidelines. In addition, I created a launch video to introduce Girl Power Sport to the world.
Merry Christmas and Happy Holidays. Enjoy these festive how-to videos I got to work on with Christopher Tack and Anjuli Martin for zulily! Great team work to pull these together.
Art Direction: JP Flores
Producer: Courtney Garrison
Videography: Christopher Tack
Styling: Anjuli Martin
Video Editing: Lauren Fatzinger
Graphic Design: Carey Richards
Copywriter: Paige Clifton-Steele
You can watch the rest of these videos and learn to do more fun things at zulily’s YouTube page.
Galaxy Wear is a Seattle company that specializes in one-of-a-kind hand-painted apparel and accessories. I got the chance to partner with copywriter Molly Phillips on defining their brand through photography, Videography and design. This was a fairly large project consisting of concepting a clear aesthetic for photographic and illustrative assets, creating logos and icons, establishing guidelines for the presentation of those logos, and producing the video and photo shoots. I wanted to present them as a street-savvy brand for those who want to stand out from the crowd and I believe we accomplished that goal. I’m really proud of this collaboration and I hope you enjoy its end results.
Galaxy Wear | About Us
Discover something original
Galaxy Wear Apparel & Accessories is unique like you. Our inspiration knows no bounds. Inspired by space, we design tees, tanks and totes for urban adventures. The result is something vivid that cannot be replicated and style that will not be ignored.
Every item is hand-painted by us. By putting on a piece of Galaxy Wear, you embrace individuality. Use them as the focal point or accent in your look. Either way you’ll find–original looks good on you.
