video

Dec

2015

Brand & Identity | Girl Power Sport

Question

How can a brand capture the spirit of young women striving for greatness and make it feel tangible across every touchpoint?

Exploration

Working with the founder, I helped define what “girl power” meant for the company. Together, we outlined three pillars that would guide the brand: the power to play, the power to change, and the power to thrive. The goal was to create an identity that not only communicated these values but also inspired the audience to engage with them.

Expression

I redesigned the logo, updating the founder’s original design into a stronger, more flexible identity. I developed the rest of the visual system, including typography, color, and photography guidelines, to ensure the brand could communicate consistently across all materials. To launch the brand, I also created a video that introduced Girl Power Sport to the world, bringing the pillars and values to life in motion.

Meaning

The refreshed identity and launch materials gave Girl Power Sport a clear, confident presence. The brand now communicates its core values visually and emotionally, helping young women feel inspired and empowered to play, change, and thrive.

Photography & video

Marketing collateral

Visual style guide

Page from the visual style guide

Dec

2014

Zulily | Holiday Campaign

For Zulily, we created a series of short social videos demonstrating how to make Christmas cookies for the holidays. I led the creative team in designing a playful and approachable visual style that highlighted each step of the process, making it easy for viewers to follow along. The content was crafted to feel festive, shareable, and engaging, bringing warmth and holiday spirit to Zulily’s audience while encouraging interaction and participation.

Art Direction: JP Flores
Producer: Courtney Garrison
Videography: Christopher Tack
Styling: Anjuli Martin
Video Editing: Lauren Fatzinger
Graphic Design: Carey Richards
Copywriter: Paige Clifton-Steele

Jul

2014

Brand Identity | Galaxy Wear Unlimited

Question

How can a hand-painted apparel brand capture a street-savvy, standout identity across photography, videography, and design?

Exploration

Galaxy Wear creates one-of-a-kind apparel and accessories, and the goal was to translate their bold, artistic personality into a cohesive brand. I partnered with copywriter Molly Phillips to define the visual and narrative language, exploring how photography, video, and illustrative elements could tell the brand’s story and appeal to people who want to stand out.

Expression

I developed logos and icons, established clear guidelines for their use, and concepted a consistent aesthetic for all visual assets. I also directed and produced video and photo shoots to bring the brand to life, ensuring every element reflected the energy, style, and individuality of Galaxy Wear.

Meaning

The final identity presents Galaxy Wear as a confident, street-savvy brand that resonates with its audience and stands apart in the apparel market. The collaboration resulted in a cohesive visual language that highlights the brand’s creativity, individuality, and bold personality.

Galaxy Wear | About Us

Discover something original

Galaxy Wear Apparel & Accessories is unique like you. Our inspiration knows no bounds. Inspired by space, we design tees, tanks and totes for urban adventures. The result is something vivid that cannot be replicated and style that will not be ignored.

Every item is hand-painted by us. By putting on a piece of Galaxy Wear, you embrace individuality. Use them as the focal point or accent in your look. Either way you’ll find–original looks good on you.