Here are some of my favorites for a campaign I worked on for back to school at zulily. The concept for this was based on the senior superlatives but geared toward a younger age. Each superlative was shot by themselves portrait style to capture the personality behind the character. Above: the email which introduced the customer to the theme.
Campaign: Back To School for zulily
Art Director: JP Flores
Copywriter: Matthew Schnirman
Producer: Jessica Roe
Photography: Matt Villanueva
Styling: Blanca Martinez
Graphic Design: Mackenzie Maynes
Photography
Excellent styling by Blanca and superb lighting by Mr. Villanueva. Very talented photographer. Please check out his site in the link above.
Social
To build a well-rounded campaign we also built some pieces of social content to share the zulily’s Pinterest. Here are just a couple of pins we created:
