Visual Identity | ConText Event Creative

A virtual conference experience designed to feel intentional, connected, and grounded in how people communicate.

Challenge

Reimagine Zipwhip’s first conference for a fully virtual environment without losing energy, clarity, or brand presence.

Insight

Virtual events fail when they feel generic rather than when they are digital. The experience needed to behave like communication itself—responsive and structured.

Strategy

The conference was treated as a product system, with naming, narrative structure, and identity design supporting multiple content formats across live and on-demand experiences.

Experience

I led the creative vision and designed the visual identity for ConText. The logo features a “window” cutout in the word text, reflecting how businesses of all kinds fit into the texting ecosystem. Beyond the visual design, I directed motion graphics, presentation visuals, landing pages, and long-form video content, creating a consistent, on-brand experience across the virtual platform.

The system stayed flexible while maintaining coherence.

Impact

ConText provided a digital space that felt intentional, engaging, and human at a time when in-person connection wasn’t possible. The event successfully brought together customers, partners, and industry leaders while showcasing how thoughtful design and strategy can make a virtual experience feel connected and memorable.