Visual Identity | ConText Event Creative

In 2020, amid a global pandemic, Zipwhip made plans to launch its first-ever digital conference—a 2-day virtual event educating the industry on the virtues of texting for business. My in-house creative team was challenged with the naming strategy, developing a visual system that would translate through the virtual platform, and producing all materials needed for the event.

For ConText (a double meaning combining conference and texting), I created a bold new visual identity that complimented Zipwhip’s core brand but stood apart as its own event. A new logo was developed with a “window” cutout in the word text to allow businesses from all industries to “see” how they fit in the texting ecosystem.

The creative team took the visual style and developed motion graphics, visual aids, landing pages, and long-form educational video content for the event—all in a cohesive visual package.