Four established household brands brought together in a shared campaign system designed to feel cohesive without flattening their individual voices.
Challange
The challenge was to unify four heavy-hitting brands without losing their individual identities. The goal was to make a campaign that stood out visually while resonating with modern consumers.
Insight
Mid-century advertising offered a useful reference point for how structure and personality can coexist. Strong composition, confident typography, and expressive copy created enough room for multiple tones to live inside the same system without competing for attention.
Strategy
A shared visual and verbal framework was built around Mid-Century Modern principles. Rather than standardizing expression, the system established consistent rules—layout, type hierarchy, and color logic—while allowing messaging and product storytelling to shift by brand.
Experience
I led and collaborated with a creative team of stylists, designers, writers, and photographers to bring the concept to life. Together, we established a Mid-Century Modern aesthetic with throwback messaging and ensured the responsive design worked across devices while maintaining consistency in theme, tone, and brand personality. The campaign combined heritage-inspired visuals with contemporary usability, giving each brand a voice within the collective narrative.
Impact
The campaign created a unique and cohesive identity for the four brands, marrying nostalgia with modern design. Audiences experienced a playful, memorable story across devices, and the project demonstrated how thoughtful design and concept-driven strategy can unify diverse brands under one compelling umbrella.
Campaign: Modern Marvels for zulily
Art Director: JP Flores
Copywriter: Matthew Schnirman
Producer: Jessica Roe
Photography: Carlton Canary
Styling: Michelle Lateste
Graphic Design: Veronica Presley
Our introduction to the theme was special placement in the daily email that was eye catching and set the tone for the event.
Dyson
“Revolutionary vacuums that make dirt a thing of the past!”
Rachael Ray
“Quality cookwear with personality, from Rachael Ray’s kitchen to yours.”
Cuisinart
“Innovative kitchen appliances so good they practically cook for you.”
Progressive
“Home chefs everywhere trust in the power of Progressive’s kitchen tools.”
Social
As a way to engage our customer in a different way, we put together some tips for getting a Mid-Century look for your home which was trending at the time of the launch. This post featured tips from the stylist who worked on building our sets and linked back to the event on zulily’s website.
