When we were challenged with bringing 4 heavy hitting household brands together under one umbrella campaign, I saw an opportunity for some playful creative that took a page out of mid century advertising. Our nod to mod would bring a Mid-Century Modern aesthetic together with throwback messaging and a retro color palette for a unique spin on modern home appliances. We created a completely responsive design that featured versions of the imagery that were device appropriate while maintaining a consistent theme throughout.
Campaign: Modern Marvels for zulily
Art Director: JP Flores
Copywriter: Matthew Schnirman
Producer: Jessica Roe
Photography: Carlton Canary
Styling: Michelle Lateste
Graphic Design: Veronica Presley
Our introduction to the theme was special placement in the daily email that was eye catching and set the tone for the event.
Dyson
“Revolutionary vacuums that make dirt a thing of the past!”
Rachael Ray
“Quality cookwear with personality, from Rachael Ray’s kitchen to yours.”
Cuisinart
“Innovative kitchen appliances so good they practically cook for you.”
Progressive
“Home chefs everywhere trust in the power of Progressive’s kitchen tools.”
Social
As a way to engage our customer in a different way, we put together some tips for getting a Mid-Century look for your home which was trending at the time of the launch. This post featured tips from the stylist who worked on building our sets and linked back to the event on zulily’s website.
