art

Question

How can we inspire kids to celebrate their individuality and spark excitement for those just beginning their own journey in dance?

Exploration

We began by exploring a range of ideas for how to tell a story about dance that felt authentic and engaging. Rather than focusing on technique or performance, we landed on a storytelling approach—using the real experiences of two young dancers to express what dance means to them. Filmed at Seattle’s Velocity Dance Center, the setting provided a natural energy and character that supported this more personal narrative.

Expression

I led the creative team in capturing their stories on video and in imagery. Typography and design were thoughtfully integrated to enhance the narrative, highlighting each dancer’s personality and performance. By grounding the campaign in the authentic experiences of these two dancers at different stages of their journey, we created content that resonates with young dancers and their families.

Meaning

This campaign celebrates the joy of dance and the individuality of each child’s journey. By sharing authentic stories, it inspires kids and families to embrace self-expression and encourages those just beginning their journey in dance.

Campaign “Love For Dance” for zulily
Art Director: JP Flores
Photo/Video: Laura Gehring
Stylist: Devon Herling
Video Editor: Lauren Fatzinger
Graphic Designer: Steven Oelrich
Copy writers: Heather Logue, Sabrina Son, Sadie Adams