Girl Power Sport is a brand whose core values are rooted in encouraging young women to aspire to greatness. As they put it: Girl power can change the world. Working with the founder, I outlined the three pillars of those values in defining what girl power meant to the company: The power to play, the power to change, the power to thrive. I created a new logo design modifying the original logo from the founder, and fleshed out the rest of the brand’s identity including typography and photography guidelines. In addition, I created a launch video to introduce Girl Power Sport to the world.
When we were challenged with bringing 4 heavy hitting household brands together under one umbrella campaign, I saw an opportunity for some playful creative that took a page out of mid century advertising. Our nod to mod would bring a Mid-Century Modern aesthetic together with throwback messaging and a retro color palette for a unique spin on modern home appliances. We created a completely responsive design that featured versions of the imagery that were device appropriate while maintaining a consistent theme throughout.
Campaign: Modern Marvels for zulily Art Director: JP Flores Copywriter: Matthew Schnirman Producer: Jessica Roe Photography:Carlton Canary Styling: Michelle Lateste Graphic Design: Veronica Presley
Our introduction to the theme was special placement in the daily email that was eye catching and set the tone for the event.
Dyson
“Revolutionary vacuums that make dirt a thing of the past!”
Rachael Ray
“Quality cookwear with personality, from Rachael Ray’s kitchen to yours.”
Cuisinart
“Innovative kitchen appliances so good they practically cook for you.”
Progressive
“Home chefs everywhere trust in the power of Progressive’s kitchen tools.”
Social
As a way to engage our customer in a different way, we put together some tips for getting a Mid-Century look for your home which was trending at the time of the launch. This post featured tips from the stylist who worked on building our sets and linked back to the event on zulily’s website.
For the 90th anniversary of this legendary product, we had the chance to put together a multi-channel campaign for Le Creuset and zulily. With Thanksgiving being around the corner, I wanted to touch upon the gathering of family so we came up with the tagline:
“90 years of bringing families to the table”
Our campaign would include tips and tricks which would be trending during fall and include stunning images that felt warm, aspirational, and inviting. We crafted a truly engaging experience.
Campaign: Le Creuset for zulily Art Director: JP Flores Copywriter: Matthew Schnirman Producer: Jessica Roe Photography:Carlton Canary Styling: Jesse Meyer Graphic Design:Autumn Schrock
Multi-channel experience
The campaign included responsive designs and multimedia elements that could be accessed on multiple platforms.
Social
For the social piece of this campaign, we modified an existing recipe for a popular seasonal soup from Le Creuset and created shareable assets and blog post to drive traffic back to the site. We also created a step by step guide demystifying the art of french press coffee, and partnered with Le Creuset to create a giveaway to increase engagement. Below: an excerpt from our French press blog post and Facebook giveaway.
LEFT: An excerpt from the blog on making french press coffee. RIGHT: the Facebook Thanksgiving giveaway
Perfect the Art of French Press Coffee
I really love french press coffee. Here is a fun little video we shot for Instagram showing how beautiful making coffee can be.
Very happy with the way this campaign for Puma came out. Our producer secured us a sweet location at Memorial stadium (Seattle Reign FC) at the Seattle Center. The Stadium was built in 1947 and is just the right amount of broke-down to create an amazing backdrop for this motivational campaign. I wanted this to be more about the frame of mind before the competition and the team captured exactly that. Really happy with the teamwork that made this happen. Enjoy!
Campaign: PUMA for zulily Art Director: JP Flores Copywriter: Paige Clifton-Steele Producer: Courtney Garrison Photography: Brad Bowen Styling: Jesse Meyer Graphic Design: Hanna Stevens
Client/Campaign: PUMA for zulily Art Director: JP Flores Producer: Sheryne Cadicamo Photographer: Carlton Canary Stylist: Blanca Martinez Designer: Steven Oelrich
A really fun shoot with a focus on action and the versatile nature of the PUMA brand. I wanted to convey the sense of motion in the images and add in a bit of drama with the photography. Carlton, my photographer, did a great job shaping the subject with light. We used a total of 6 Canon 600EX-RT Speedlites, two on camera right, and two on the left with another pair for a fill. All controlled by a Mark III. This also allowed us to shoot at a wide aperture to blur out the background.
Here’s a fun campaign of epic proportions I got to work on recently. Really Stellar lighting by Matt Villanueva which drove the aesthetic of the campaign through to the social pieces. Jesse’s Color palette was very playful and kept this very light-hearted. I definitely wanted to have this feel like a very important calendar marking event and the team created exactly that. Also, great modeling by “mystery baby”!
Campaign: Bottles Up! for zulily Art Director: JP Flores Copywriter: Paige Clifton Steele Producer: Megan Szczecko Photographer:Matt Villanueva Stylist: Jesse Meyer Graphic Designer:Carey Wendel
Social
This piece was geared to tie back into the bottle event while engaging the customer with relevant shareable content. The target market for this event was new moms so a “feeding guide” was super relevant. Carey did a fantastic job of creating these guides with a contemporary aesthetic.
Galaxy Wear is a Seattle company that specializes in one-of-a-kind hand-painted apparel and accessories. I got the chance to partner with copywriter Molly Phillips on defining their brand through photography, Videography and design. This was a fairly large project consisting of concepting a clear aesthetic for photographic and illustrative assets, creating logos and icons, establishing guidelines for the presentation of those logos, and producing the video and photo shoots. I wanted to present them as a street-savvy brand for those who want to stand out from the crowd and I believe we accomplished that goal. I’m really proud of this collaboration and I hope you enjoy its end results.
Galaxy Wear | About Us
Discover something original
Galaxy Wear Apparel & Accessories is unique like you. Our inspiration knows no bounds. Inspired by space, we design tees, tanks and totes for urban adventures. The result is something vivid that cannot be replicated and style that will not be ignored.
Every item is hand-painted by us. By putting on a piece of Galaxy Wear, you embrace individuality. Use them as the focal point or accent in your look. Either way you’ll find–original looks good on you.
